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by Peter Olson : Consumer Behavior And Marketing Strategy

ISBN : #007116703X | Date : 1999

Description :

PDF-6d3a1 | … Consumer Behavior And Marketing Strategy


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Social Media and the Politics of Reportage: The ‘Arab Spring’ PDF




: Social Media and the Politics of Reportage: The ‘Arab Spring’

ISBN : #1137361395 | Date : 2014-09-23

Description :

PDF-0c24e | Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the ‘Arab Spring’…. Social Media and the Politics of Reportage: The ‘Arab Spring’


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by Nirmalya Kumar : Brand Breakout: How Emerging Market Brands Will Go Global

ISBN : #1137276614 | Date : 2013-06-13

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PDF-8439d | Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands…. Brand Breakout: How Emerging Market Brands Will Go Global


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Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series) PDF




: Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

ISBN : #0805855203 | Date : 2005-07-28

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PDF-050a3 | Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and tho… Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)


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Competitive Advantage of Customer Centricity (Management for Professionals) PDF




by Sathit Parniangtong : Competitive Advantage of Customer Centricity (Management for Professionals)

ISBN : #9811044414 | Date : 2017-06-07

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PDF-e1fde | This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ r… Competitive Advantage of Customer Centricity (Management for Professionals)


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Competitive Advantage of Customer Centricity (Management for Professionals) by by Sathit Parniangtong

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Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2) PDF




: Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)

ISBN : #0387283188 | Date : 2005-08-25

Description :

PDF-05e44 | Artificial Intelligence is one of the oldest and most exciting subfields of computing, covnering such areas as intelligent robotics, intelligent planning and scheduling, model-based reasoning, fault diagnosis, natural language processing, maching translation, knowledge representation and reasoning, knowledge-based systems, knowledge engineering, intelligent agents, machine learning, neural nets, g… Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)


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Trust Management International Conference Proceedings PDF 4c710841c

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Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540402241 | Date : 2003-08-05

Description :

PDF-86209 | iTrust is an Information Society Technologies (IST) working group, which started on 1st of August, 2002. The working group is being funded as a concerted action/ thematic network by the Future and Emerging Technologies (FET) unit of the IST program. The aim of iTrust is to provide a forum for cross-disciplinary investigation of the application of trust as a means of establishing security and con?d… Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science)


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50 Plus Market Age Neutral Marketing Strategies PDF 6c2072608

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by Dick Stroud : The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies

ISBN : #0749442581 | Date : 2006-02

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by Colin Scott : Guide to Supply Chain Management

ISBN : #3642176755 | Date : 2011-04-06

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PDF-c63ef | This guide brings supply chain theory to life. Written for people with a business interest in supply chain management, the book covers the key topics in eleven chapters, including plan, source, make, deliver and return as well as strategy, people, finance, customer service and outsourcing. Each chapter starts with a brief summary and learning objectives that guide the reader through the text. The … Guide to Supply Chain Management


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by Lisa Arthur : Big Data Marketing: Engage Your Customers More Effectively and Drive Value

ISBN : #1118733894 | Date : 2013-10-07

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PDF-ef0ef | Leverage big data insights to improve customer experiences and insure business success Many of today’s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massi… Big Data Marketing: Engage Your Customers More Effectively and Drive Value


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by Bianca Krol : Standortfaktoren und Standorterfolg im Electronic Retailing: Konzeptualisierung, Operationalisierung und Erfolgswirkungen von virtuellen Standorten … – Organisation – Produktion) (German Edition)

ISBN : #3834922560 | Date : 2010-03-11

Description :

PDF-265f0 | Bianca Krol analysiert, ob das klassische Standortfaktorensystem für Einzelhandelsunternehmen auf die Gegebenheiten virtueller Standorte von Online-Shops im Internet übertragen werden kann…. Standortfaktoren und Standorterfolg im Electronic Retailing: Konzeptualisierung, Operationalisierung und Erfolgswirkungen von virtuellen Standorten … – Organisation – Produktion) (German Edition)


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Art Pitch Persuasion Presentation Business PDF 7e671c014

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by P. Coughter : The Art of the Pitch: Persuasion and Presentation Skills that Win Business

ISBN : #0230120512 | Date : 2012-01-12

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PDF-cb8a8 | Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation…. The Art of the Pitch: Persuasion and Presentation Skills that Win Business


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: Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173820 | Date : 2015-05-20

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PDF-e96cf | ​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, market… Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Pricing: Segmentation and Analytics (Marketing Strategy Collection) PDF




by Tudor Bodea : Pricing: Segmentation and Analytics (Marketing Strategy Collection)

ISBN : #1606492578 | Date : 2011-09-30

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PDF-d48eb | Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increas… Pricing: Segmentation and Analytics (Marketing Strategy Collection)


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by Nicole Jung : Fakten und Fiktionen der Klientenprofessionalisierung: Eine kritische Analyse des Umgangs mit Beratungsleistungen (German Edition)

ISBN : #383492380X | Date : 2010-06-11

Description :

PDF-41ddf | Mithilfe einer umfassenden qualitativen empirischen Analyse in mehreren Klientenunternehmen zeigt Nicole Jung auf, dass Ausgestaltung und Hintergründe neuer Praktiken sowie deren Handhabung im Unternehmensalltag nicht nur vorteilhafte Wirkungen für die Klienten mit sich bringen. … Fakten und Fiktionen der Klientenprofessionalisierung: Eine kritische Analyse des Umgangs mit Beratungsleistungen (German Edition)


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[Pub.36VXQ] Fakten und Fiktionen der Klientenprofessionalisierung: Eine kritische Analyse des Umgangs mit Beratungsleistungen (German Edition) PDF | by Nicole Jung


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