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by Marcus R. Schneider : Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing (German Edition)

ISBN : #3642628745 | Date : 2012-10-21

Description :

PDF-3d08e | Ich war 14, als ich glticklicher Besitzer meines ersten Computers, eines Sinclair ZX81, wurde und nicht viel alter, als ich gemeinsam mit meinem guten Freund Stephan Schulz begann, Computer-Software zu programmieren und zu vermark­ ten. Wahrscheinlich gibt es keine bessere Schule fur die direkte Kopplung von Entwicklung und Verkauf, als irgendwann im Leben alles das ei… Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing (German Edition)


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[Pub.95kfp] Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing (German Edition) PDF | by Marcus R. Schneider


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by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

Description :

PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight by by Claire Brooks

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The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas. PDF




by Tim Prizeman : The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas.

ISBN : #1909623806 | Date : 2015-04-28

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PDF-53b9b | The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses, and there is eve… The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas.


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by Philip Kotler : The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)

ISBN : #3662484897 | Date : 2016-05-19

Description :

PDF-00bdc | This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret … The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)


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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series) by by Philip Kotler

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Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137398132 | Date : 2014-04-24

Description :

PDF-223fa | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia…. Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137427493 | Date : 2015-04-08

Description :

PDF-c2aeb | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe…. Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) PDF




: Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3662485060 | Date : 2016-01-09

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PDF-26c9b | Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation… Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Norazah Mohd Suki : Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522507469 | Date : 2016-07-22

Description :

PDF-187a5 | Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current resear… Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)


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[Pub.78xGT] Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF | by Norazah Mohd Suki


Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) by by Norazah Mohd Suki

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Advanced Media Planning PDF




by John R. Rossiter : Advanced Media Planning

ISBN : #1461346770 | Date : 2012-09-05

Description :

PDF-db3a3 | Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand’s advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner a… Advanced Media Planning


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Advanced Media Planning by by John R. Rossiter

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Brand Hate: Navigating Consumer Negativity in the Digital World PDF




by S. Umit Kucuk : Brand Hate: Navigating Consumer Negativity in the Digital World

ISBN : #3319415182 | Date : 2016-09-16

Description :

PDF-50bf6 | This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers’ loyalty. In today’s world, it is almost impossible not to run into hateful language about companies and their brands in digital consumption spaces. Cons… Brand Hate: Navigating Consumer Negativity in the Digital World


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[Pub.96Uxy] Brand Hate: Navigating Consumer Negativity in the Digital World PDF | by S. Umit Kucuk


Brand Hate: Navigating Consumer Negativity in the Digital World by by S. Umit Kucuk

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by Lori De Milto : The Mighty Marketer: Your Guide to Making More Money as a Freelance Medical Writer

ISBN : #1632633884 | Date : 2014-08-01

Description :

PDF-23327 | Learn everything you need to know to make more money as a freelance medical writer in this easy-to-follow marketing guide. Whether you’re a new, aspiring, or seasoned freelance medical writer, you’ll discover proven, practical steps to start marketing your business in days. Discover:

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[Pub.42mFq] The Mighty Marketer: Your Guide to Making More Money as a Freelance Medical Writer PDF | by Lori De Milto


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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power PDF




by Kevin M. Ryan : Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

ISBN : #1137444207 | Date : 2014-12-09

Description :

PDF-e93c4 | Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it…. Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power


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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power by by Kevin M. Ryan

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India Reloaded: Inside India’s Resurgent Consumer Market PDF




by D. Sinha : India Reloaded: Inside India’s Resurgent Consumer Market

ISBN : #1137367091 | Date : 2015-06-26

Description :

PDF-9ff91 | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, m… India Reloaded: Inside India’s Resurgent Consumer Market


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: Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3662438550 | Date : 2014-10-01

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ISBN : #023022928X | Date : 2009-07-16

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